Bingo! Tedhe Medhe, launched by ITC - is a popular Indian snack brand known for its unique, twisted stick-shaped chips.
Work done during my tenure at Interactive Avenues as the lead designer on the account. In the content, we have played around the brand tagline 'Eat. Phir Repeat.' meaning eat and then repeat along with the brand name 'Tedhe Medhe' meaning twisted. We've tried to use the twisted bit even in our typography and layouts across to create a distinct visual language for the brand. Showcasing a bunch of my favourite topicals, flavour launches done and some Instagram reels that I've shot in house on phone.
