Driven by design, grounded in strategy — I’m Aabha Tumbde Deshpande, a graphic designer with roots from India and a focus on branding and digital media.
I moved to the UK last year and am now seeking remote or hybrid full-time opportunities — agency or brand side — where I can contribute creatively and strategically to build meaningful brands. Immersing myself in a new culture and the creative brand landscape here has opened up fresh ways of seeing and thinking.
Curious and process-driven, I enjoy exploring, experimenting, scribbling, mind-mapping — and breaking the grid. These practices help me push creative boundaries and add a distinct edge to my work. Design has taught me to view the everyday through a more observant lens, sharpened my eye for detail, and encouraged continuous growth through trial, error, and learning. I'm always evolving, always inspired, and always ready to build ideas that connect and resonate.
my last 4 years working in Digital Advertising:
Coming from a background rooted in branding and print, stepping into the world of digital was a whole new experience. But after 4+ years at Interactive Avenues — a leading digital agency — my perspective has completely transformed. I’ve come to appreciate how integrating print, social media, strategy insights, and SEO can elevate an idea to a whole new level.
I started off by designing individual creatives, but over a short time, I had the opportunity to contribute to Hero, Hub, and Hygiene content strategies, assist with brand pitches, shape brand narratives, lead multiple accounts independently, design an app interface, and even manage shoots.
Of course, there were mistakes — but each one taught me something valuable. I was lucky to have mentors who inspired me, challenged me, and, at times, simply threw me into the deep end so I could learn by doing. I’m incredibly grateful for their belief in me and the support they offered throughout.
Looking back, I’m proud of how much I’ve grown — not just as a designer, but into a creative strategist. These years have reaffirmed that this is where my passion lies.
Some things that stuck my eye with respect to design when I moved out here:
From everyday signage to hand-lettered menus, the visual choices all around reflect a culture where design is not just present, but purposeful. The clean, minimal branding and delightfully playful packaging by everyday brands genuinely make me happy as a designer.
One unexpected moment that really stuck with me? My gas bill from Rebel Energy — the typography and layout were so thoughtfully done, it genuinely impressed me. It’s details like these that remind me why I love design. Inspired by my surroundings, I’m looking forward to how these fresh perspectives will shape my design thinking and the value I can offer.
My recent favourite work from the industry:
Inside Out 2; the movie and its advertising – leaned heavily on emotion-led design. Each new emotion was introduced with a bold color palette and an expressive visual identity, creating instant recognition. Typography, content and motion graphics reflected the characters’ personalities, while promotional materials — from posters and buses to building-specific Airbnb experiences and social media — maintained a cohesive, playful, yet emotionally intelligent aesthetic. Merchandise and visuals further amplified excitement, making the design not just eye-catching, but deeply resonant with audiences of all ages.
BEYOND Design:
You’ll find me board gaming, chasing open roads and photographing spaces, collecting mugs for my Mug library, and staring at clouds like they’re masterpieces.