Driven by design, grounded in strategy — I’m Aabha Tumbde Deshpande, a graphic designer with roots from India and a focus on branding and digital media.
I moved to the UK and am seeking remote or hybrid full-time opportunities — agency or brand side — where I can contribute creatively and strategically to build meaningful brands. Immersing myself in a new culture and the creative brand landscape here has opened up fresh ways of seeing and thinking.
Curious and process-driven, I enjoy exploring, experimenting, scribbling, mind-mapping — and breaking the grid. These practices help me push creative boundaries and add a distinct edge to my work. Design has taught me to view the everyday through a more observant lens, sharpened my eye for detail, and encouraged continuous growth through trial, error, and learning. I'm always evolving, always inspired, and always ready to build ideas that connect and resonate.
my last 4 years working in Digital Advertising:
Coming from a background rooted in branding and print, stepping into the world of digital was a whole new experience. But after 4+ years at Interactive Avenues — a leading digital agency — my perspective has completely transformed. I’ve come to appreciate how integrating print, social media, strategy insights, and SEO can elevate an idea to a whole new level.
I started off by designing individual creatives, but over a short time, I had the opportunity to contribute to Hero, Hub, and Hygiene content strategies, assist with brand pitches, shape brand narratives, lead multiple accounts independently, design an app interface, and even manage shoots.
Of course, there were mistakes — but each one taught me something valuable. I was lucky to have mentors who inspired me, challenged me, and, at times, simply threw me into the deep end so I could learn by doing. I’m incredibly grateful for their belief in me and the support they offered throughout.
Looking back, I’m proud of how much I’ve grown — not just as a designer, but into a creative strategist. These years have reaffirmed that this is where my passion lies.
BEYOND Design:
You’ll find me board gaming, chasing open roads and photographing spaces, collecting mugs for my Mug library, and staring at clouds like they’re masterpieces.