Café Coffee Day (CCD), founded in 1996, pioneered India's coffee culture with over 1,000 cafes. Owning extensive coffee plantations, CCD produces high-quality beans and popularized coffee as a social experience, creating trendy hubs for youth and professionals, and shifting preferences from tea to coffee in India. With competitors like Starbucks and the rise of local coffee shops, it still remains India’s iconic coffeehouse chain.
During my tenure at Interactive Avenues, I had the chance to work on the same for almost 3.5 years and lead the account. Through the course, we did numerous product and range launches, mini campaigns, and worked on brand and visual strategy decks every year. I also had the opportunity to ideate and direct the product and lifestyle shoots for the brand and work on the redesign of their mobile application all by myself.
Here’s some of my favourite work over the years from the account that'll always have my heart.
Shoots - Stills and Videos
